The Best Ways to Build Strong Relationships with Clients
Building strong relationships with clients is, in a way, similar to the connections we make in our personal lives.
Think about the friends you cherish the most - those relationships are built on trust, open communication, and a genuine understanding of each other’s values.
In business, it is MORE than sealing deals and a monthly invoice; it’s about creating an experience that resonates and endures.
In this article, we’ll dive into some practical ways to communicate with your clients, set the right expectations, and make sure they stick around for the long run.
Keep It Simple and Honest:
Skip the fancy business talk. Speak plain and simple. If there’s good news or a hiccup, spill the beans. Clients appreciate the truth, even if it’s not all sunshine and rainbows.
If you have bad news, say this: “While doing X task, Y happened. I’ve done Z to make sure that something like this never happens again. I apologise for the hiccup, but I know that doing Z will help things run smoothly next time”
Good news is great to hear, no matter how you deliver it.
Real Talk on Expectations:
It’s never good to promise the moon if you can’t follow through. Keep expectations clear from the get-go and let the client know if there is a bump in the road.
Say this: “I want to make sure we’re on the same page. We can realistically achieve XYZ. If anything changes, I’ll let you know.”
Drop Regular Updates:
Just like you’d check in with a friend, keep your clients posted. Regular updates - be it a quick email or short message - show them you’re on the ball. You’re working on their business tasks, don’t keep them in the dark.
Say this: “The X project is [progress]. I’ll keep you in the loop as I work on it more.”
Show Some Personality:
Remember, your clients are real people. Personalise your messages. Some like to know all the details, while others want the short and sweet version. Find what floats their boat.
Say this: “Do you prefer a detailed rundown or just the highlights? I want to communicate in a way that works best for you.”
Tech Tools, But Not Too Techie:
You’re remote and not in the same office as your client. Use tools that make life easier, but don’t drown in it. A face-to-face call works wonders, so try to make things more personal.
Say this: “We can use X platform to communicate, but nothing beats a good old-fashioned conversation. Let’s hop on a call if that suits you.”
Snap to It with Replies:
Ever texted a friend and got a reply hours later? Not a good feeling. The same goes for clients. If they’ve checked in with you, try to respond as soon as you can.
If you’re unable to respond to a non-urgent email or text right away, let them know by saying: “Thanks for checking in. Let me think/read it over and get back to you later today.”
Deal with Problems Head-On:
Slip-ups happen. If there’s an issue, face it. Clients will respect you more if you’re upfront about challenges and quick with solutions.
Say this: “I’m having an issue with X. I was thinking of taking Y approach. Is that alright with you? Do you think this is a good solution, or do you feel there’s a better way to tackle this?”
In a world of business friendships, good communication is the glue. Listen, be real, and keep the updates flowing to keep your clients happy.
You’ll build relationships that can weather any storm.
